Hello!

I'm a freelance UX Designer (really a generalist, I wear a lot of hats on projects and do UX Research and Content Design too). Recent projects include redesigning the Rawlings Conservatory website and applying trauma-informed design principles for a grief support consultancy. I create user-centered designs that tell compelling stories and support diverse communities.

Design Principles

1. Inclusive
2. Ethical

Designing with integrity is at the heart of my approach. This means championing user trust, avoiding deceptive design practices, and fostering digital well-being in every project.

3. Collaborative

I believe the best solutions emerge from diverse perspectives, so I actively seek input from users, stakeholders, and team members throughout the design process.

4. Useful

Aesthetics are important, but my designs aim to solve real problems and add genuine value to users' lives, focusing on functionality and efficiency

I design for diverse user groups, ensuring that products are accessible and enjoyable for people of all abilities, backgrounds, and experiences.

My journey to UX began in the hospitality and customer service industry, where I honed my communication and collaboration skills. I developed a deep understanding of people and their needs. Working in restaurants and bars, I learned to quickly identify inefficiencies and poorly designed spaces, essentially solving design problems. This background in problem-solving and enhancing customer experiences naturally led me to UX, where I now apply these insights to improve workflows and user interactions.

My educational background in Art History has also deeply influenced my approach to UX. Studying the evolution of art and design gave me a keen eye for detail and a deep appreciation for aesthetics and storytelling. I learned to analyze and understand the context behind visual elements, which now helps me create designs that are not only beautiful but also meaningful and functional. Art History also nurtured my investigative nature, which has proven invaluable in UX research. Whether I’m uncovering user needs or piecing together insights, I approach every project with the same curiosity and rigor I brought to studying art.

Photo of the painting Shéhérazade by Rene Magritte at the Magritte Museum in Brussels
Photo of the painting Shéhérazade by Rene Magritte at the Magritte Museum in Brussels
From the Magritte Museum in Brussels (one of my fave artists)

Outside of work

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